“That’s where Cedar shines in my mind: our entire business is focused on ‘Patient A’, who is a single mother who has a $10,000 balance. We need to engage with you much differently than if you are a late-stage executive with a $50 copay,”

Dugan Winkie · said date not stated · reported 2026-10-12

Winkie described Cedar's patient-specific engagement approach, contrasting a single mother with a large balance against an executive with a small copay.