McDonald's US turnaround strategy 2026
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McDonald's announces major spending on restaurant upgrades and training
About $5 billion of McDonald's financial support to franchisees will happen through 2030.
By 2030, McDonald's is targeting an operating margin in the low-to-mid 50% range.
McDonald's is currently forecasting that 2.2% of its system-wide sales will be spent on G&A in 2026.
McDonald's CEO expects high inflation and lackluster traffic to persist
Chris Kempczinski said that beef costs have nearly doubled over the last five years in McDonald's biggest markets.
Chris Kempczinski said that McDonald's will likely have to consider price increases.
McDonald's CEO Chris Kempczinski said that flat traffic and higher inflation will continue to weigh on the restaurant industry.
“One of the things I've talked to our team about is we need to stop talking about that being a difficult environment, and just say that is the environment,”
McDonald's moves into the advertising business
McDonald's announced plans to create its own media network on Wednesday.
In August, 450 of McDonald's company-owned U.S. restaurants began displaying advertising for other companies on digital drive-thru order boards as part of a pilot.
The pilot program has not yet rolled out to the franchisees who operate the rest of McDonald's roughly 14,000 U.S. locations.
McDonald's hosts investor day amid US business struggles
McDonald's executives shared at the franchisee convention that the next evolution of its chicken offerings will be hand-breaded.
McDonald's U.S. same-store sales increased 0.8% in its most recent quarter and traffic to its restaurants fell.
Skye Anderson was tapped as president of McDonald's U.S. business in the wake of the weak quarter.