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Good Good Golf advertising controversy

One page that accretes the verified record as the story develops. Every fact keeps its date and its sources.

8 DAYS
58 FACTS
5 EVENTS
5 SOURCES
FIRST ENTRY AUG 27
SEP 03 · Day 8

Good Good Golf CEO and president quit amid advertisement controversy

Good Good pulled its title sponsorship of a new PGA Tour event in Austin, Texas.

Good Good said the controversial video was meant to parody the horror movie Obsession.

Garrett Clark, a Good Good founder, is the man who shoves the woman in the video.

“The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.”
CHIP BREWER verbatim
AUG 28 · Day 2

Good Good Golf criticized for Callaway collaboration ad

Callaway is donating $1 million to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.

Good Good Golf posted an advertisement in collaboration with Callaway golf promoting the Quantum Max Driver.

Golf Galaxy, Dick's Sporting Goods, Target, and the PGA Superstore have pulled Good Good products from their shelves and online.

AUG 27 · Day 1

PXG golf ad jabs at Good Good and Callaway amid controversy

Dick's Sporting Goods, Golf Galaxy, and the PGA Tour Superstore pulled Good Good's merchandise from their shelves.

PXG's ad was captioned with the phrase "our drivers play nice with everyone" and the hashtag #SheGolfs.

The PGA Tour is set to host the Good Good Championship in November 2026 at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas.

AUG 27 · Day 1

Callaway cuts ties with Good Good Golf over ad depicting violence against woman

Callaway had reposted the ad to its own social media accounts and acknowledged its internal review process had not been comprehensive enough.

Callaway ended its relationship with Good Good Golf effective immediately on Thursday.

Good Good removed the ad from social media after backlash and issued an apology on Saturday.

AUG 27 · Day 1

Backlash over Good Good Golf ad leads stores to pull merchandise, PGA Tour event at risk

The Good Good sponsored PGA Tour event, the Good Good Championship at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas, could be canceled.

Good Good issued a statement saying the ad depicted actions not aligned with their values as a brand and that they had taken the content down.

The debut of "Big Break X Good Good" on Golf Channel was delayed after title sponsor Golf Galaxy reportedly requested its name be removed from the broadcast.

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