Good Good Golf advertising controversy
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Good Good Golf CEO and president quit amid advertisement controversy
Good Good said the controversial video was meant to parody the horror movie Obsession.
The backlash was over a commercial showing a male golfer shoving a female player to the ground.
Garrett Clark, a Good Good founder, is the man who shoves the woman in the video.
“The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.”
Good Good Golf criticized for Callaway collaboration ad
Golf Galaxy, Dick's Sporting Goods, Target, and the PGA Superstore have pulled Good Good products from their shelves and online.
Clark stated that neither he nor the company support or meant to insinuate any form of domestic violence.
Good Good Golf CEO Matt Kendrick stated on X that Callaway asked them to make an ad, approved it, asked them to take the fall, and dropped them in a coordinated media blitz.
Backlash over Good Good Golf ad leads stores to pull merchandise, PGA Tour event at risk
Callaway Golf initially said they were "disappointed" in the video, then later issued a statement confirming the manufacturer had approved the ad's release.
The Good Good sponsored PGA Tour event, the Good Good Championship at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas, could be canceled.
Good Good made an ad to promote a branded version of Callaway's new driver that was intended as a parody of the movie "Obsession."
Callaway cuts ties with Good Good Golf over ad depicting violence against woman
PGA Tour commissioner Brian Rolapp said the initial apology from Good Good was disappointing, defensive, and late.
Callaway had reposted the ad to its own social media accounts and acknowledged its internal review process had not been comprehensive enough.
Callaway ended its relationship with Good Good Golf effective immediately on Thursday.
PXG golf ad jabs at Good Good and Callaway amid controversy
Dick's Sporting Goods, Golf Galaxy, and the PGA Tour Superstore pulled Good Good's merchandise from their shelves.
The PGA Tour is set to host the Good Good Championship in November 2026 at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas.
The Good Good and Callaway advertisement showed Garrett Clark shoving Alexis Miestowski to the ground.