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Good Good Golf advertising controversy

One page that accretes the verified record as the story develops. Every fact keeps its date and its sources.

8 DAYS
58 FACTS
5 EVENTS
5 SOURCES
FIRST ENTRY AUG 27
SEP 03 · Day 8

Good Good Golf CEO and president quit amid advertisement controversy

Nahid Giga was installed as the interim CEO of Good Good.

Callaway chief executive Chip Brewer said the company launched an investigation into how the advertisement was approved.

Good Good Golf parted ways with CEO Matt Kendrick and President Joe Flannery.

“The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.”
CHIP BREWER verbatim
AUG 28 · Day 2

Good Good Golf criticized for Callaway collaboration ad

Callaway ended their partnership with Good Good.

Golf Galaxy, Dick's Sporting Goods, Target, and the PGA Superstore have pulled Good Good products from their shelves and online.

Clark stated the ad was meant to take inspiration from the hit horror movie "Obsession."

AUG 27 · Day 1

Callaway cuts ties with Good Good Golf over ad depicting violence against woman

Good Good is the title sponsor of a PGA Tour event scheduled for November in Austin, Texas.

Clark said behind-the-scenes footage showed he did not strike Miestowski.

Callaway had reposted the ad to its own social media accounts and acknowledged its internal review process had not been comprehensive enough.

AUG 27 · Day 1

Backlash over Good Good Golf ad leads stores to pull merchandise, PGA Tour event at risk

Garrett Clark posted a video to X on Wednesday addressing the ad, apologizing, and explaining the pitch from the marketing team.

The debut of "Big Break X Good Good" on Golf Channel was delayed after title sponsor Golf Galaxy reportedly requested its name be removed from the broadcast.

The Good Good sponsored PGA Tour event, the Good Good Championship at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas, could be canceled.

AUG 27 · Day 1

PXG golf ad jabs at Good Good and Callaway amid controversy

Callaway admitted it had approved the ad before it was shared online.

PXG shared an ad on its social channels featuring LPGA Tour players promoting the brand's newest driver.

Dick's Sporting Goods, Golf Galaxy, and the PGA Tour Superstore pulled Good Good's merchandise from their shelves.

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