Good Good Golf advertising controversy
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Good Good Golf CEO and president quit amid advertisement controversy
Good Good pulled its title sponsorship of a new PGA Tour event in Austin, Texas.
Good Good said the controversial video was meant to parody the horror movie Obsession.
The backlash was over a commercial showing a male golfer shoving a female player to the ground.
“The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.”
Good Good Golf criticized for Callaway collaboration ad
Good Good Golf posted an advertisement in collaboration with Callaway golf promoting the Quantum Max Driver.
Callaway is donating $1 million to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.
Golf Channel cancelled the latest season of the reality show "Big Break" in collaboration with Good Good.
Backlash over Good Good Golf ad leads stores to pull merchandise, PGA Tour event at risk
Good Good issued a statement saying the ad depicted actions not aligned with their values as a brand and that they had taken the content down.
Good Good made an ad to promote a branded version of Callaway's new driver that was intended as a parody of the movie "Obsession."
PGA Tour CEO Brian Rolapp said the PGA Tour was disappointed with Good Good's initial response and described the event situation as "fluid."
PXG golf ad jabs at Good Good and Callaway amid controversy
PXG's ad was captioned with the phrase "our drivers play nice with everyone" and the hashtag #SheGolfs.
The PGA Tour is set to host the Good Good Championship in November 2026 at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas.
The Good Good and Callaway advertisement showed Garrett Clark shoving Alexis Miestowski to the ground.
Callaway cuts ties with Good Good Golf over ad depicting violence against woman
Golf Channel postponed the premiere of the reality show Big Break x Good Good by a week after a sponsor requested its branding be removed.
Callaway said ending the partnership and making the donation did not absolve the company of its role in the controversy.
Good Good CEO Matt Kendrick told the Wall Street Journal that the ad was supposed to be a spoof of the horror movie Obsession.