Storyline
FTC algorithmic pricing investigation 2026
One page that accretes the verified record as the story develops. Every fact keeps its date and its sources.
1 DAYS
7 FACTS
1 EVENTS
1 SOURCES
FIRST ENTRY OCT 29
OCT 29 · Day 1
FTC orders Delta, Uber and others to hand over algorithmic pricing data
The FTC cannot impose fines or regulations on the airlines named in the inquiry.
Nine companies were named in the FTC inquiry: Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target, and Walmart.
The FTC demanded major airlines, ride-share companies, and retailers divulge how they use algorithms and loyalty programs to target customers and drivers with different prices and wages.