Storyline
Apple CEO transition to John Ternus
One page that accretes the verified record as the story develops. Every fact keeps its date and its sources.
1 DAYS
8 FACTS
1 EVENTS
2 SOURCES
FIRST ENTRY AUG 29
AUG 29 · Day 1
Tim Cook Steps Down as Apple CEO as John Ternus Takes Over
John Ternus unveiled the MacBook Neo during a launch event in New York in March.
Tim Cook will remain at Apple as executive chairman.
According to Counterpoint Research, the iPhone 17 was the world's best-selling smartphone in Q2 2026, capturing 6% of global sales.
“Maybe a customer notices, maybe they don't. But either way, whenever I saw one of those displays on someone's desk, it mattered to me to know that my teammates and I had considered everything about it.”
JOHN TERNUS
verbatim