Upasana Joshi

“hit entry-level demand hardest, the segment Chinese brands rely on most.”

Upasana Joshi · said date not stated · reported 2026-08-20

Joshi told CNBC that the global memory chip shortage had pushed prices up, hurting entry-level smartphone demand.

“to hold steady and gain share.”

Upasana Joshi · said date not stated · reported 2026-08-20

Joshi said Samsung and Apple were the only major smartphone brands to maintain steady performance and gain market share amid the chip price surge.