Tony Roach

“So it was time to do a refresh to somewhat incorporate all the changes to seating and all these new experiences that we've been adding.”

Tony Roach · said date not stated · reported 2026-10-15

Southwest is refreshing its loyalty program to incorporate changes to seating and new experiences.

“If you think about A-List and A-List Preferred, we don't even have [boarding] groups A, B and C anymore,”

Tony Roach · said date not stated · reported 2026-10-15

Southwest is changing its loyalty program tiers as it revamps seating and customer experiences.