Tim Derdenger

“It's not the future and it's not the current and that is what drives apparel sales today.”

Tim Derdenger · said date not stated · reported 2026-10-01

Derdenger argues that current and future trends, not past successes, drive apparel sales today.

“Athletes have egos and those egos want them to be a part of something big and that they're the ones that are helping drive that change, that growth.”

Tim Derdenger · said date not stated · reported 2026-10-01

Derdenger suggests Mbappé's move parallels Jordan's earlier decision to choose a brand he could become synonymous with.

“[I'm] not saying that what they did wasn't great, but it was in the past,”

Tim Derdenger · said date not stated · reported 2026-10-01

Derdenger comments that Nike's historic achievements with athletes like Jordan belong to the past.