Tarun Pathak

“Apple has successfully tapped into India's rising trend of premiumization, supported by strong affordability levers,”

Tarun Pathak · said date not stated · reported 2026-09-24

Pathak says Apple has capitalized on India's premiumization trend with affordability options like zero-cost monthly payments.

“Apple's volume market share is likely to hit 10% in 2026, reaching double digits in a single calendar year for the first time, up from 4% in 2022,”

Tarun Pathak · said date not stated · reported 2026-09-24

Counterpoint Research forecasts Apple's volume market share in India will reach double digits for the first time in 2026.