Sweeney

“The campaign was about embracing a fun idea,”

Sweeney · said date not stated · reported 2026-09-13

Sydney Sweeney said in a statement reported by Variety that the Novig sports trading app campaign was about embracing a fun idea.

“The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”

Sweeney · said date not stated · reported 2026-09-13

Sydney Sweeney said in a statement reported by Variety that the Novig sports trading app campaign was about embracing a fun idea.