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Susan Li

ON THE RECORD · 2 verbatim quotes · every quote source-verified

“increased their advertising investment by 9% compared with similar non-adopters.”

Susan Li · said date not stated · reported 2026-11-01

Susan Li noted on the earnings call that advertisers using the assistant's recommendations increased their advertising investment compared to non-adopters.

verbatim, matched to source CNBC
“drove almost 5% more conversions”

Susan Li · said date not stated · reported 2026-11-01

Susan Li stated on the earnings call that advertisers adopting the Meta AI business assistant system's recommendations saw increased conversions.

verbatim, matched to source CNBC
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