Steve Martin

“They’ve found a way as an individual athlete or player to build their own profile and their own fanbase, as opposed to relying on their clubs. They control their own destiny, and they market themselves.”

Steve Martin · said date not stated · reported 2026-10-27

Steve Martin described how individual athletes now build their own profiles and fanbases independently of their clubs.

“The whole dynamic of the Ballon d’Or has changed because the dynamic of the sports and entertainment industry has changed with the way individual athletes are marketed,”

Steve Martin · said date not stated · reported 2026-10-27

Steve Martin explained to The Athletic how the Ballon d'Or's dynamic has shifted with changes in the sports and entertainment industry.