Stephanie Brinley

“It's not about being a 'cheap car.' It's just being able to offer a little bit more than expected.”

Stephanie Brinley · said date not stated · reported 2026-08-26

Brinley said Hyundai and Kia's value proposition is not about being a cheap car but offering more than expected.

“Both Kia and Hyundai are really good at being able to offer more in the vehicle than the consumer expects, and that they expect at that price point,”

Stephanie Brinley · said date not stated · reported 2026-08-26

Brinley said Kia and Hyundai excel at offering more vehicle features than consumers expect at a given price point.