Seth A. Schachner

“Mary's comments on ‘getting educated’ as an artist are key — absolutely evergreen and still very current and valid. So many artists are focused on 'breaking through,' growing their fan base, getting a label deal, or the next, bigger gig,”

Seth A. Schachner · said date not stated · reported 2026-08-23

Seth A. Schachner commented on Mary J. Blige's remarks about getting educated in the music business.

“But once they've released their music, they still have to do everything that the ‘old school’ music industry did — from promotion to marketing to finding new business. It's a huge challenge for most artists, who are here, after all, to create music.”

Seth A. Schachner · said date not stated · reported 2026-08-23

Seth A. Schachner discussed the promotional challenges facing artists after releasing music.

“'Getting educated' on the business side of music is even more key these days in today's music business, as the majority of artists have the freedom to operate on their own, without a label,”

Seth A. Schachner · said date not stated · reported 2026-08-23

Seth A. Schachner explained the importance of business knowledge for independent artists today.