Sanrio

“Since its inception, Sanrio has consistently used its characters to convey values such as care and connection, and remains committed to its corporate philosophy of fostering harmony among all people,”

Sanrio · said 2026-10-28 · reported 2026-10-29

Sanrio said in a statement that it has consistently used its characters to convey values such as care and connection.

“contained elements inconsistent with Sanrio's core values”

Sanrio · said 2026-10-28 · reported 2026-10-29

Sanrio said it terminated its collaboration with the TV show Vivant after determining it contained elements inconsistent with Sanrio's core values.

“We take the feedback we have received regarding this incident very seriously. Moving forward, we will strengthen our review processes for all future collaborative projects.”

Sanrio · said 2026-10-28 · reported 2026-10-29

Sanrio said it takes the feedback regarding the Vivant collaboration incident seriously and will strengthen review processes for future projects.