Red Lobster

“They continued telling us they missed it, showed up when we brought it back this spring and kept asking for more after that run ended,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster discussed sustained customer demand for the Endless Shrimp deal.

“We weren’t going to walk away from something they love simply because the previous operating model did not work,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster addressed why it chose to revamp rather than abandon the promotion.

“The better answer was to fix what didn’t work and bring it back in a way that is right for our guests, our restaurant teams and the company.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster explained its strategy for redesigning the Endless Shrimp deal.

“Guests can mix and match five flavors endlessly throughout the meal for as much shrimp as they like, any way they like it,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster announced the menu options for its Endless Shrimp offering in a press release.

“guest demand alone is not enough.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster reflected on the key lessons learned from its past financial difficulties.

“Just as importantly, guests continued asking for Endless Shrimp after the promotion ended.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster noted that customer interest persisted after the spring promotion concluded.

“met and exceeded our expectations in several important ways,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster highlighted the success of the spring run of Endless Shrimp.

“Guest satisfaction significantly outperformed the average for Red Lobster promotions, restaurant-team support was stronger than it had been in years, and our internal team Proud to Serve and Recommend scores both came in above historical levels,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster shared internal metrics from its spring Endless Shrimp promotion.

“The previous model did not work, so we did not repeat it,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster explained its decision to discard the previous promotion model.

“that delights our guests and works for our restaurant teams and our business.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster commented on the positive results of its spring promotion run.

“We rebuilt Endless Shrimp around much stronger operational and financial discipline, including better forecasting, kitchen flow, menu structure and restaurant support. We also designed the current offer to work as a dine-in experience, with pricing that can vary by market. The new standard is simple: Endless Shrimp has to work for the guest, the restaurant team and the business.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster detailed the operational adjustments made to the revived Endless Shrimp promotion.

“We are focused first on the guest, but that guest focus is backed by greater operational discipline and financial rigor. With Endless Shrimp, we took an experience guests love, addressed what wasn’t working and proved we could deliver it successfully under a stronger model. That same approach is guiding the broader business,”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster outlined the broader business principles guiding its ongoing operations.

“never stopped asking for it.”

Red Lobster · said date not stated · reported 2026-08-22

Red Lobster explained why it decided to bring back its Endless Shrimp promotion.