Ravi Dhar

“The thrill is in the chase.”

Ravi Dhar · said date not stated · reported 2026-09-23

Dhar says anticipation of a purchase can be more pleasurable than ownership itself.

“While we still need more empirical data to know if simulated shopping can satisfy a consumer urge, evidence from simulated consumption in gaming shows it can be highly effective,”

Ravi Dhar · said date not stated · reported 2026-09-23

Dhar suggests that simulated consumption in gaming shows potential for satisfying consumer urges, though more data is needed.