Purvansh Parmar

“perhaps the real craving was not always for the food, but for the ritual of ordering it”

Purvansh Parmar · said date not stated · reported 2026-09-23

Parmar believes that the appeal of food delivery may lie in the act of ordering itself rather than the food.

“Sometimes you're not hungry at all. You're bored or busy, and then you realise that ordering food makes you feel good. You start associating the act of ordering with that dopamine hit. Eventually, it's not just the food you want,”

Purvansh Parmar · said date not stated · reported 2026-09-23

Parmar explains how boredom or habit can trigger the urge to order food for the dopamine hit of the ritual.