Pia Carusone

“Increasingly, now with the streaming and CTV platforms, they're able to really offer a lot more nuance in their targeting. So we're able to sort of deliver against those audiences more directly.”

Pia Carusone · said date not stated · reported 2026-10-21

Carusone said streaming and CTV platforms offer more nuanced audience targeting than traditional broadcast.

“If you're buying NBC in New York City, for example, you're buying the whole market,”

Pia Carusone · said date not stated · reported 2026-10-21

Carusone told CNBC that traditional broadcast advertising buys an entire market rather than targeting specific audiences.

“You can't just do digital. You can't just do linear,”

Pia Carusone · said date not stated · reported 2026-10-21

Carusone said political advertising strategy relies on maintaining a diverse portfolio across digital and linear.

“Good buyers today are buying across the spectrum.”

Pia Carusone · said date not stated · reported 2026-10-21

Carusone said good buyers today are buying advertising across the spectrum of platforms.