Nate Elliott

“If ChatGPT or Claude or Muse is better at helping them find what they're looking for, people's search habits might change for the first time in a generation. That's potentially catastrophic for Google's ad business.”

Nate Elliott · said date not stated · reported 2026-11-01

Nate Elliott warned that better chatbot tools could change search habits and be catastrophic for Google's ad business.

“It's a double-edged sword, because as AI revolutionizes discovery, people might come across tools they like better than Google,”

Nate Elliott · said date not stated · reported 2026-11-01

Nate Elliott told CNBC in an email that as AI revolutionizes discovery, people might find tools they like better than Google.