Matt Powell

“When you shut down innovation, you don't turn it back on and it goes right back to full speed,”

Matt Powell · said date not stated · reported 2026-10-01

Powell warns that once innovation is shut down it cannot simply be switched back to full speed.

“They really shut down their innovation on product. Someone jokingly said they were trying to turn Nike into eBay.”

Matt Powell · said date not stated · reported 2026-10-01

Powell criticizes Nike for diverting R&D spending to digital operations instead of new products.

“The more broadly available those shoes became, the fewer people were interested,”

Matt Powell · said date not stated · reported 2026-10-01

Powell comments on Nike's strategic error of making limited edition shoes too widely available.

“Will Nike be the gorilla they once were? I don't think so. Can the brand come back to growth and profitability? Yes,”

Matt Powell · said date not stated · reported 2026-10-01

Powell predicts Nike will remain number one but may not regain its former dominance.