Mark Gurman
ON THE RECORD · 8 verbatim quotes · every quote source-verified
“knows a major design shake-up is needed”
Mark Gurman · said date not stated · reported 2026-08-29
Mark Gurman commented on what John Ternus's leadership could bring to Apple.
“some of the biggest camera hardware upgrades in the lineup’s history.”
Mark Gurman · said date not stated · reported 2026-08-21
Mark Gurman commented on the significant camera upgrades expected for the iPhone 18 Pro.
“visual information in low resolution”
Mark Gurman · said date not stated · reported 2026-08-18
Gurman has previously reported on how the rumored camera-equipped AirPods would gather data for Apple's AI features.
“I think that the iPad and Mac increases in recent weeks have given us a bit of a road map. In many cases, iPad and Mac prices were bumped up by $100 to $200. I am expecting the same range for the iPhone,”
Mark Gurman · said date not stated · reported 2026-08-02
Gurman predicted iPhone price increases in the $100 to $200 range, based on recent iPad and Mac price bumps.
“Then there’s the higher cost of the new camera systems in the iPhone 18 Pro and Pro Max — not to mention the pricier design of the first foldable iPhone,”
Mark Gurman · said date not stated · reported 2026-08-02
Gurman cited higher camera system costs for the iPhone 18 Pro and Pro Max and the pricier design of the first foldable iPhone as reasons for expected price increases.
“There is absolutely no doubt that Apple will raise iPhone prices, for a variety of reasons,”
Mark Gurman · said date not stated · reported 2026-08-02
Gurman stated in his Power On newsletter that Apple will raise iPhone prices due to component shortages and other factors.
“cross the $2,000 threshold.”
Mark Gurman · said date not stated · reported 2026-07-06
Bloomberg's Mark Gurman projects the foldable iPhone will exceed a $2,000 price point, consistent with Kuo's estimates.
“get back to more consistent revenue growth.”
Mark Gurman · said date not stated · reported 2025-07-11
Mark Gurman analyzed the motivation behind Apple's shifting product release schedule.