Kent Berridge

“novelty to soon wear off”

Kent Berridge · said date not stated · reported 2026-09-23

Berridge expects the novelty of fake ordering to wear off and would be surprised if many users placed more than about 10 imaginary orders.

“dopamine hit and strong 'wanting', and also evoke faint conditioned 'liking'”

Kent Berridge · said date not stated · reported 2026-09-23

Berridge says the ritual of fake ordering could produce a dopamine hit and wanting while evoking faint liking.

“Some situations can trigger 'wanting' by itself,”

Kent Berridge · said date not stated · reported 2026-09-23

Berridge explains that the motivational pull of wanting can be triggered independently of liking.