Jennifer Carabetta

“I’m not judgy with them if they tell me something. I’m there to listen and just say, 'Okay, that's valid what you're feeling, and let’s work with this and now let's get dressed and go because you have a party in 15 minutes, so put your makeup on, girl. Buck up, little camper,'”

Jennifer Carabetta · said date not stated · reported 2026-08-27

Carabetta said she mostly provides emotional support during recruitment itself.

“They're really looking for those deeper connections. And that's what I get from every girl I help with, is that they're looking for those deeper connections,”

Jennifer Carabetta · said date not stated · reported 2026-08-27

Carabetta said the girls she helps are looking for deeper social connections through sorority recruitment.

“If you're on a dance team, you might hire a private instructor to help you with those fouetté turns and nobody questions that. You want to go to a certain college and get your SAT score up, nobody questions that,”

Jennifer Carabetta · said date not stated · reported 2026-08-27

Carabetta pushed back against the idea that rush coaching makes Greek life overly transactional by comparing it to private sports coaching or SAT tutoring.

“The recruiters inside a sorority look at those Instagrams to try to gauge what you're all about. You post a picture of an amazing brunch with a cute matcha on the side, and you’re like, ‘Brunch day.’ That little thing can really resonate with someone.”

Jennifer Carabetta · said date not stated · reported 2026-08-27

Carabetta explained how sorority recruiters use Instagram posts to gauge prospective members' personalities.

“Your Instagram for these girls going through recruitment is really truly their personality on a screen,”

Jennifer Carabetta · said date not stated · reported 2026-08-27

Carabetta said modern rush requires digital brand management before girls arrive at sorority houses.