Jean-Pierre H. Dubé
ON THE RECORD · 5 verbatim quotes · every quote source-verified
“launched in Boston and was arguably the first successful craft brewer to become a dominant brand and obtain national distribution,”
Jean-Pierre H. Dubé · said date not stated · reported 2026-09-06
Dubé added that Samuel Adams launched in Boston and was arguably the first successful craft brewer to achieve national distribution.
“Millennials in cities with few craft brands at 21 drink way more national-brand beer today – Bud and Miller – than millennials in cities with relatively more craft beer brands when they came of age,”
Jean-Pierre H. Dubé · said date not stated · reported 2026-09-06
Dubé's studies found that exposure to certain beers at legal drinking age influences later preferences.
“Miller dominates in Wisconsin because it was first to market there. In contrast, Budweiser was first to market in St. Louis, where it also remains dominant. The prevalence of beer tastes in the Midwest reflects the fact that most of the world's largest brewers in the late 1800s were in the Midwest in St. Louis, Wisconsin and Chicago – but especially Wisconsin.”
Jean-Pierre H. Dubé · said date not stated · reported 2026-09-06
Dubé explained to Fox News Digital why Miller dominates in Wisconsin, Budweiser in St. Louis, and how the Midwest was home to many of the world's largest brewers in the late 1800s.
“perceived as a premium beer in the U.S.,”
Jean-Pierre H. Dubé · said date not stated · reported 2026-09-06
Dubé said Stella Artois is perceived as a premium beer in the U.S., unlike in its home market of Belgium.
“The local dominance of a beer brand is almost entirely driven by historic entry advantage,”
Jean-Pierre H. Dubé · said date not stated · reported 2026-09-06
Dubé, who has published research on regional brand dominance, told Fox News Digital about how local beer brand dominance is driven by historic entry advantage.