Ilaria Resta
ON THE RECORD · 12 verbatim quotes · every quote source-verified
“All of these headwinds I manage in a way that is not punishing to our clients,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said she manages tariffs, material costs and currency headwinds in a way that is not punishing to clients.
“Our website crashed. We have nonstop visits in our boutiques. Simply by putting the spotlight on an object and a mechanical movement, all of a sudden you discover the world of Audemars Piguet.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta described the surge in online and boutique traffic following the Royal Pop launch.
“What I'm after is not the yearly profit results. I am lucky enough to be at the helm of a privately owned company that has a very long time horizon. You want to preserve the relationship with the client, but you also want to preserve the right value of the product you offer.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said she prioritizes long-term client relationships and product value over yearly profit results, citing Audemars Piguet's private ownership.
“I always say, if you change your strategy because you are going through a crisis, it meant you did a lazy job working on your strategy,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said changing strategy during a crisis indicates a lazy job was done developing that strategy.
“Strategies should be bulletproof in any crisis.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said strategies should be bulletproof in any crisis.
“The worlds of analog and digital, the hyperconnected and the disconnected, are blending together.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said the worlds of analog and digital are blending together as new AI millionaires take up luxury watch collecting.
“If you do not understand watchmaking, you will never appreciate a mechanical watch. You will always default to the easiest and cheapest way to tell the time. Telling time is the last reason you buy a mechanical watch. You buy it because you understand the mechanical invention behind it, you appreciate the movement, you appreciate the aesthetics and the meaning of an object that is meant to last forever.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta explained that understanding mechanical watchmaking is essential to appreciating a mechanical watch.
“This is a category that is born and fueled by love, passion and understanding,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said watchmaking is a category born and fueled by love, passion and understanding.
“We've had a record month every month since the launch of the Royal Pop,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said Audemars Piguet has had record sales every month since the May launch of the Royal Pop collaboration with Swatch.
“These are two worlds that theoretically should be opposed,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta commented on the convergence of tech wealth and analog luxury watch collecting among Silicon Valley figures.
“Either you dare or you die,”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta warned that Swiss watch brands relying on the old playbook of history and elitist marketing face extinction.
“will beat that record even further.”
Ilaria Resta · said date not stated · reported 2026-09-26
Resta said 2026 sales will beat the 10% organic growth recorded in 2025.