Henry Beesley

“It's been on the horizon for a while. Bookmakers are prepared for it,”

Henry Beesley · said date not stated · reported 2026-08-21

Henry Beesley stated that betting companies anticipated the Premier League's front-of-shirt sponsorship restriction.

“It's about being a little bit more strategic,”

Henry Beesley · said date not stated · reported 2026-08-21

Henry Beesley noted that bookmakers need to adjust their strategy rather than leave football sponsorship entirely.

“We try and ask ourselves, 'How do we keep telling our brand story through our sponsorships?' And that's ultimately got to be the focus.”

Henry Beesley · said date not stated · reported 2026-08-21

Henry Beesley explained Fitzdares' focus on brand storytelling through its sponsorships.

“Increasingly, bookmakers are going to be on the sleeve sponsorship, and the value of those sleeve sponsorships is going to increase significantly,”

Henry Beesley · said date not stated · reported 2026-08-21

Henry Beesley predicted that betting brands would increasingly seek sleeve sponsorships.