Erik Brydges
ON THE RECORD · 5 verbatim quotes · every quote source-verified
“There's an old adage out there that no political consultant is ever going to get fired for suggesting buying more TV.”
Erik Brydges · said date not stated · reported 2026-10-21
Brydges cited an old adage that no political consultant gets fired for suggesting buying more TV.
“There are multiple studies out there that show a correlation between the number of points you buy on TV in relation to moving poll numbers, because the medium's been around for like 70 years,”
Erik Brydges · said date not stated · reported 2026-10-21
Brydges told CNBC that broadcast's perceived influence is tied to the platform's long history.
“A lot of campaigns and a lot of the consultants who work on the campaigns have just been really used to buying TV,”
Erik Brydges · said date not stated · reported 2026-10-21
Brydges said broadcasting's strength is partly due to muscle memory among campaigns and consultants.
“Therefore, they might just be like, 'Well, if I don't understand what it is, then it's probably not worth investment.'”
Erik Brydges · said date not stated · reported 2026-10-21
Brydges said campaigns or consultants might not invest in platforms they do not understand.
“If you look at some of the FAST streaming services — some of your Plutos, your Tubis — a campaign or a consultant might not understand what those are,”
Erik Brydges · said date not stated · reported 2026-10-21
Brydges said the complicated nature of FAST streaming services has prevented some advertisers from taking advantage of high viewership.