Eric Watson

“We think that's an important segment to be involved in, a body on frame vehicle/truck,”

Eric Watson · said date not stated · reported 2026-08-26

Watson discussed Kia's interest in entering the body-on-frame vehicle and truck segment.

“This decade's been about a brand transformation, and the growth has been phenomenal. We've really transformed everything,”

Eric Watson · said date not stated · reported 2026-08-26

Watson described the past decade as a brand transformation for Kia with phenomenal growth.

“We continue to plan to grow.”

Eric Watson · said date not stated · reported 2026-08-26

Watson said Kia continues to plan for further growth in the U.S.

“It'll be an important piece of our growth strategy that we'll look forward to announcing more in the future.”

Eric Watson · said date not stated · reported 2026-08-26

Watson said the body-on-frame vehicle segment will be an important piece of Kia's growth strategy.