Eric Watson

“It'll be an important piece of our growth strategy that we'll look forward to announcing more in the future.”

Eric Watson · said date not stated · reported 2026-08-26

Watson said the body-on-frame vehicle segment will be an important piece of Kia's growth strategy.

“This decade's been about a brand transformation, and the growth has been phenomenal. We've really transformed everything,”

Eric Watson · said date not stated · reported 2026-08-26

Watson described the past decade as a brand transformation for Kia with phenomenal growth.

“We think that's an important segment to be involved in, a body on frame vehicle/truck,”

Eric Watson · said date not stated · reported 2026-08-26

Watson discussed Kia's interest in entering the body-on-frame vehicle and truck segment.

“We continue to plan to grow.”

Eric Watson · said date not stated · reported 2026-08-26

Watson said Kia continues to plan for further growth in the U.S.