Emily Post Institute

“take into account the big picture (both your personal taste and its effect on others) when making this important decision.”

Emily Post Institute · said date not stated · reported 2026-08-22

The Emily Post Institute advised brides on factors to consider when choosing a gown color.

“Today, if you choose a dress that is not a shade of white, you aren't breaking a rule of etiquette. However, when considering veering from the tradition, recognize that your choice may draw attention away from the purpose of the day or be upsetting to others from older generations.”

Emily Post Institute · said date not stated · reported 2026-08-22

The Emily Post Institute outlined etiquette guidance for modern brides choosing non-white dresses.