Denilde Holzhacker

“And Janones managed to do something that had seemed unthinkable for Brazil's left - dominate social media.”

Denilde Holzhacker · said date not stated · reported 2026-10-26

Holzhacker credits Janones with achieving something previously unthinkable for Brazil's left: dominating social media.

“It was to Lula's credit that he recognised his own weakness and completely changed his style,”

Denilde Holzhacker · said date not stated · reported 2026-10-26

Holzhacker argues that a shift in Lula's campaign strategy, not just online engagement, was key to his comeback.