Daniel Kurnos
ON THE RECORD · 6 verbatim quotes · every quote source-verified
“They have all the infrastructure in place for [standard advertising] already,”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos told CNBC that broadcasting companies rely on low-lift political advertising revenue to help manage debt.
“You cater to the demos that vote. You cater to the votes that matter.”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos said broadcast audiences are generally more politically active and that advertisers cater to voting demographics.
“And you don't need to work on the creative. You don't need to work on the selling. … Political is just, therefore, pure margin dollars.”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos said political advertising requires no additional creative or selling effort, making it pure margin for broadcasters.
“Gray has always been the most efficient political generator of the broadcast group,”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos said Gray Media has been the most efficient political advertising generator among broadcast groups.
“Yes, there are national elections, but you have to win counties. And if you have to win counties, you have to reach voters in these counties.”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos explained that national elections still require winning counties and reaching voters in those counties.
“It's still a local game,”
Daniel Kurnos · said date not stated · reported 2026-10-21
Kurnos said political advertising remains a local game because elections are won at the county level.