Brad Seitter
ON THE RECORD · 5 verbatim quotes · every quote source-verified
“Gaining the trust of a voter equals a vote for your candidate or issue,”
Brad Seitter · said date not stated · reported 2026-10-21
Seitter told CNBC in a statement that television's perceived reliability is important for political campaigns.
“Nothing moves the needle in polling like running an ad on broadcast TV,”
Brad Seitter · said date not stated · reported 2026-10-21
Seitter said political campaigns continue to advertise on traditional TV because of clear evidence it influences voting behavior.
“Conversely, viewers trust their local broadcast TV news, so when they view a political ad, they are more likely to believe the content of the ad on a platform they know has long-standing rules, regulations and trust.”
Brad Seitter · said date not stated · reported 2026-10-21
Seitter said viewers trust local broadcast TV news and are more likely to believe political ads on that platform.
“You may see a political ad on social media, but you don't trust the content of the ad because users are conditioned to not trust what they hear or see on social media,”
Brad Seitter · said date not stated · reported 2026-10-21
Seitter argued that viewers are conditioned not to trust political ad content on social media.
“trust, reach and because it works.”
Brad Seitter · said date not stated · reported 2026-10-21
Seitter summarized broadcast's strength during election cycles as trust, reach, and effectiveness.