Andrew Stephen

“fragmented portfolio spanning social impact, entertainment and lifestyle, which has made it difficult to know exactly what their brand stands for”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen comments on the current state and focus of the Sussexes' commercial portfolio.

“It could make them feel more culturally relevant by bringing them closer to the centre of British royal life,”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen explains how returning to the UK might affect Harry and Meghan's public relevance.

“but it would also reinforce how dependent their distinctiveness remains on royalty, potentially undermining their attempt to build a more independent, American-style celebrity, media and lifestyle brand.”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen warns that a UK return could highlight the Sussexes' continued reliance on royal ties.

“a coherent portfolio of focused businesses and credible causes”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen suggests a strategy for the Sussexes to clarify and strengthen their brand.

“A return to the UK could be a useful brand reset, but a postcode does not reposition a brand. Behaviour does.”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen emphasizes that brand repositioning requires behavioral change rather than just a change of location.

“attracted enormous attention and were initially very good at monetising it. But I don't think they have been as successful at converting that initial success into an enduring brand.”

Andrew Stephen · said date not stated · reported 2026-08-22

Andrew Stephen assesses Prince Harry and Meghan's branding efforts following their move to the US.