Allison Ellsworth
ON THE RECORD · 13 verbatim quotes · every quote source-verified
“Gen Z just isn't relating to these old school brands, the legacy of the Gatorades and the Powerades. They're just not cool.”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said Gen Z does not relate to legacy sports drink brands like Gatorade and Powerade.
“But that is very big corporate thinking.”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth characterized Pepsi's strategy for capturing younger consumers as typical big corporate thinking.
“I don't think [Pepsi] gets it, but what they do get is that the movement is changing, and they think that just by taking dyes out or doing 90% less sugar, they're going to capture this audience,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth criticized Pepsi's approach to appealing to new audiences by removing dyes and reducing sugar.
“We'll eventually do it,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said Jetty will eventually produce a lemon-lime version, the original Gatorade flavor.
“So then you're getting access to talent on a cheaper level and people that are invested in the brand.”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth explained that smaller investors with celebrity connections could provide cheaper access to talent.
“Me and my husband know how to do RTD,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth expressed confidence in competing in the ready-to-drink beverage category despite its declining unit sales.
“Our core audience is going to be millennial moms and Gen Z,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth identified Jetty's core audience as millennial moms and Gen Z consumers.
“But it was really important at the beginning just to stick to flavors that we love, for it to taste good.”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said it was important for Jetty's initial flavors to be ones the founders love and taste good.
“No one has really created a product for just everyday hydration — literally everyday hydration for normal people,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Allison Ellsworth told CNBC that Jetty is aimed at everyday hydration rather than intense athletic recovery.
“I physically struggle getting liquid into my body,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said she struggles to hydrate, a problem Jetty is meant to solve, particularly for GLP-1 users.
“Like I woke up this morning, I didn't run a marathon.”
Allison Ellsworth · said date not stated · reported 2026-11-08
Allison Ellsworth described her own morning routine to illustrate Jetty's everyday hydration positioning.
“I want to bring in investors that bring value,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said Jetty wants investors who bring value beyond capital, such as access to celebrities.
“What's really interesting about this product and this opportunity is we now can capture all those lapsed drinkers — or that generation that didn't even ever drink it in the first place,”
Allison Ellsworth · said date not stated · reported 2026-11-08
Ellsworth said Jetty can capture consumers who stopped drinking traditional sports drinks or never tried them.