Aaron Cheris
ON THE RECORD · 6 verbatim quotes · every quote source-verified
“It really is a blocking and tackling and running your brand right kind of story.”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris emphasized that success in the Chinese market comes down to executing core business fundamentals.
“If anything, the question isn't what's going wrong in China — it's why isn't that happening in the rest of the world,”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris commented on how American companies have failed to adapt to changing market dynamics in China.
“We're just not nearly as developed. Our brands don't necessarily think and develop quite in the same way,”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris contrasted the innovation and development pace of American brands with domestic Chinese brands.
“China is such a big market. The numbers are so big so quickly when you talk about China that sort of everybody has wanted to try, and that's why all brands went there,”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris explained why so many American brands initially raced into the Chinese market.
“The key will be which brands take it seriously enough and really build enough local capability to do that, rather than just saying, 'I'm going to take what I built globally and try to sell it to a Chinese consumer,'”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris discussed what U.S. companies must do to turn around their operations in China.
“Am I coming in with a good value? Did I have a compelling product that felt locally relevant? Am I advertising and making it available in the channels and stores that are winning in that market?”
Aaron Cheris · said date not stated · reported 2026-08-21
Aaron Cheris outlined the fundamental strategic questions companies must ask to succeed in China.