“That can easily increase the frequency of orders per customer. Furthermore, the doughnut and the coffee aren't the product. They're the reason someone opens the Walmart app at 6 or 7 a.m. instead of once a week to order a few grocery items,”

Mike Danford · said date not stated · reported 2026-09-05

Danford said coffee and doughnuts can increase order frequency by giving customers a reason to open the Walmart app daily rather than weekly.