“Netflix's more amenable attitude toward exclusive theatrical windows will not only facilitate better relationships with talent, but also add a new revenue stream and build interest in its streaming service. This follows the pattern we have seen with the major studios' streaming platforms over the past several years: theatrical releases don't cannibalize the streaming window, as Netflix fears.”

Alicia Reese · said 2026-10-21 · reported 2026-10-21

Reese wrote that Netflix's attitude toward exclusive theatrical windows would improve talent relationships and add revenue without cannibalizing streaming.