“There are brand standards around how Mr. Pig and the logo are used — that mark is 110 years old, and we protect it — but within that, stores have latitude to [make] designs that speak to their town, their high school colors, their local events. That's why you'll find shirts in one store you won't find anywhere else.”

Terry F. Goins · said date not stated · reported 2026-08-31

Goins explained that while the company protects the Mr. Pig mark, stores have latitude to create locally relevant designs.