“When we started to get a lot of traction with social media, these weren't 50- and 60-year-olds coming in and doing TikToks, right? These were [people in their] teens and 20s coming in and doing them.”

Tim Sparks · said date not stated · reported 2026-08-20

Sparks noted that younger people, not just older generations, were engaging with the Classic restaurants on social media.